My journey to Studio Rehab, where I consult, coach, mentor, and build a community for yoga, aerial, and Pilates studio owners, began with a simple observation. Leaning against a wall, gazing into an empty studio after teaching two classes, I did the math. Thirteen spots, $39 drop-in rate…over $500 a class! That was the spark. Fueled by that vision, I embarked on a five-year odyssey. I invested my life savings in high-ticket coaching, uprooted my life, and left the security of my government job, only to discover that the reality of studio ownership is far more complex than a simple calculation.

My first studio launched with double the monthly membership of the studio where I’d previously taught, and I scaled it rapidly. I became a one-woman show, designing the website, implementing basic SEO, mastering Meta ads (and, crucially, the follow-up!), handling graphic design, social media, marketing, customer service, and even cleaning the studio myself for months on end, all while teaching morning and evening classes seven days a week. From the outside, it looked like a success. But I felt isolated, constantly seeking validation in online forums.

Ironically, the highlight of my week became the group coaching calls with other studio owners. The same joy I found in teaching yoga, I now found in connecting with and learning from my peers. Soon, I was the one being asked for advice, both online and within my local community.

That's when it clicked. I discovered my true calling: mentoring other studio owners, helping them bring their dream studios to life or nurture the studios they already have. But it's more than just advice; it's about collaboration, sharing stories, and laughing together, finally feeling like you're not alone in the journey. Owning my own studio unexpectedly taught me the leadership skills to hold a space for us all to come together and lift each other up. That's the heart of Studio Rehab.